How to Create a Strong Promotion Strategy for a Greeting Card Company

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How to Create a Strong Promotion Strategy for a Greeting Card Company

Are you looking for ways to take your greeting card company to the next level?

If so, you need to make sure you have a strong promotion strategy. A strong promotion strategy will help you develop brand awareness, and therefore cement trust with clients. This will generate leads, which will then lead to more clients.

But in order for your promotion strategy to be successful, it must be realistic, dynamic, and implemented on a consistent basis.

In this article, well go over everything you need to know about developing a successful promotional strategy for your greeting card company.

1. Everything Mobile-Friendly

Today, over 60 percent of people search for businesses online before making a purchase, and more than 50 percent conduct their search inquiry on a mobile device.

If your site isnt mobile-friendly, youre missing out on a huge customer base. Therefore, you need to make sure your greeting card companys website has the same content, multimedia, advertisements, and specials as your desktop site.

2. Customer-Centric

Your promotional strategy should always be based around one thing: the customer.

With every promotional and marketing material that you develop for your greeting card business, you need to address the customer directly. Personalized promotional materials tell the customer that you know who they are, that you care about their needs, and that youre here to help them find the best product possible.

Ekarda provides a good example of a customer-centric site.

3. Get to Know the Competition With Big Data

You want your greeting card company to be unique. But, if a competitor is running a promotion that seems to be working, this doesnt mean you shouldnt follow suit.

In order to find out what the competition is up to, as well as other trends and tactics in the greeting card industry, you need to be utilizing big data. Big data will help you figure out what tactics the competition is using and how to use these tactics to your advantage.

4. No More Blast Emails

Email marketing is a key element in your promotional strategy. But, when a customer receives an email with tons of other users attached to it, it feels impersonal.

Instead, you should be using an automation service to send individual emails for each campaign.

Also, part of your promotional strategy should involve tracking your emails to see how many customers actually open. This will help you figure out whats working and what isnt.

5. Encourage Social Sharing

You shouldnt be the only one sharing information about your awesome greeting card company your customers should be doing some sharing as well.

Of course, this is going to take a little encouragement. Luckily, getting customers to share your promotions is pretty easy thanks to social media. You can work with influencers to promote your brand. And, you can add social share buttons to all of your sites content.

If youre looking for more ways to nail your social media game, be sure to check out this resource of blog posts.

Greeting Card Promotion Strategy: Wrap Up

Follow these promotional tips, and your greeting card business will be well on its way to gaining new customers.

With the holidays just around the corner, now is the perfect time to get rolling on these promotional strategies.

But of course, you shouldnt get so wrapped up in promotions that you forget to enjoy the holidays yourself. If you enjoyed this post, check out this one on the top 5 holiday books to enjoy with your family.

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How to Create a Cottage Kitchen Design

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How to Create a Cottage Kitchen Design

The cottage style of kitchen design in characterized as a colorful, comfortable feel that is created by painted or decorated furniture, baskets, beadboard walls and natural fiber rugs, and weathered surface finishes, as well as colors one would expect to find in a garden.

Cottage-style kitchen can have many accessories, but it is necessary to avoid going overboard to keep the clutter from becoming distracting. The cottage-style of kitchen design is also known for floors that are bare with the exception of an occasional throw rug.

The cottage style of kitchen design conjures up images of a room light and airy, charming and casual. The breezy, uncomplicated feel one finds in a summer cottage. Cottages evoke seaside vacations, a countryside locale, or a cabin in the mountains. The mood is always relaxed, unassuming, and casual. Simplification is the prominent feature of the cottage style of kitchen design.

Due to the fact that cottage style kitchens are small they usually have a floor plan that is fresh and open, that can function easily, as well as be a place to entertain.

To be able to create the cottage feel for you kitchen you need to look at accessories such as house wares, linens, and furnishings you will choose for your kitchen. Some examples are the use of white distressed, stained and butcher-block surfaces around the kitchen, striped vintage towels and dishcloths, an old antique kitchen clock, or displaying plates on open shelves above a window or doorway. Other accessories might include stoneware pots, glazed earthenware and glass jars. Also you could place a pitcher of fresh-cut flowers to create more cottage charm.

It takes time to create a cottage style for your kitchen. You can not simply find the cottage style all at one time and in one store. The kitchen must look as if it slowly took on this look over a period of time to achieve a more collected look.

Furnishings in a cottage style kitchen can include furniture made from pine, or maple. Furniture detailing is an important element of the cottage style. Furniture can be white painted, or lacquered, can include also such features as curved legs on base cabinetry, and old fashioned moldings around cabinets and tables. Or a large work table that can also be a dining space for the family. Pieces can include a farmhouse style kitchen table with beech spindle style chairs.

A cottage style kitchen range can be used, with a decorative wooden range hood, as well as a large single bowl ceramic sink, or a apron front farm sink.

Knobs figure prominently as the dominant hardware of choice for cottage-style kitchen design. Design elements include porcelain and embossed stoneware, semi-glossy periwinkle blues, creams and whites work well. Also check for woven designs using wire or bamboo.

Paint can be used to create a cottage-style kitchen design. The wood flooring can be painted a bold color. Walls can be painted with warm yellows or blues that can be coordinated with the tones and colors of the kitchen cabinets, wall tile, window treatments and other accents in the kitchen.

How to Craft Content for the Healthy Male Audience

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How to Craft Content for the Healthy Male Audience

The healthy male is a busy man. Hes balancing work, regular gym visits, healthy cooking, and an active social life all at once. He doesnt spend a lot of time staring at screens, so when he does, you dont have too much time to grab his attention.

Writing your content with the healthy male in mind can seem daunting. Its easy to flourish your writing with interesting statistics, links, and personable writing, but these dont always appeal to the average male.

There are a few tips and tricks, though, that can help you engage even the toughest of readers. Keep reading to learn how to craft content for the healthy male audience.

Creating Content For The Healthy Male

Write Authoritatively

Studies show that women speak differently than men. Women tend to use apologetic language. They use terms like I just and Im no expert, but out of an inexplicable need to apologize and take up as little space as possible.

You wont often catch a male with an issue about sending his salad back at a restaurant if its too heavily dressed. Men tend to own their authority more proudly than women, and they respond to similarly to language targeted at them.

Written copy from different gender perspectives are so different, theres even a Chrome app in development that will locate and remove apologetic language from womens emails.

Note the authoritative voice in this article. The tone of the writing makes the reader sit up and pay attention. Thats the goal when writing for men.

Write proudly, avoid apologetic language, and assert your claims strongly. This is the language that men use and respond to in their everyday lives. Simplifying your language to remove excess fluff can help you reach this goal.

Simplify

Authoritative language is normal language with the fat trimmed. Men arent simple- theyre just not as talkative as women. Generally, they prefer to operate inside their minds, saying only whats necessary, while women prefer to think out loud.

Consider this function when writing copy for men. Cutting your language down to the bare bones is best for mens language processing. Check out this article on mens gym wear- note the simplicity and directness of the language.

When writing, you might try inserting a target URL into your content more directly, for instance, rather than naturally and organically.

For example: say youre writing content for a target audience of a healthy male about health supplements. You want to include a section about TextX Core, a mens testosterone booster. Instead of sneaking a link into a well-crafted paragraph, you could write it simply and directly, like so:

Lets cut to the chase. Is TestX Core safe?

After learning a little about the product, men want their questions answered. A direct and straightforward link will appeal to mens desires for simple, concise, and helpful copy.

Are You Hitting The Healthy Male Target Audience?

If your inbound marketing skills need some touching up, sign up its free! We have over 23,000 professional writers to help reach your target audience and tons of tips and tricks on our blog.

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How To Cook Salmon Tips & Methods

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How To Cook Salmon Tips & Methods

Salmon is a versatile fish for the reason that there are numerous ways to prepare the fillets. Its a healthy protein filled with Omega 3 Fats which have many health benefits, including enhanced brain function and overall wellness. Salmon is a flavorsome fish therefore can choose to cook it unseasoned or you can add a range of spices to add even more flavor. The most common ways of cooking salmon include baking, pan frying and poaching. Keep reading for a few helpful tips about how to cook salmon.

To bake the salmon, put the fillets in a dish which has been sprayed with olive oil apply or wrap the salmon in foil with various spices i.e. experiment with different spices and herbs or a squeeze of lemon juice or a hint of soy sauce. Bake the fish inside a pre-heated oven for about 15-20 min's or until cooked the way you like (note - cooking times may vary depending on the size of your fillets). Serve the unseasoned salmon with mayo or djonaisse as well as a lemon wedge. For seasoned fillets, there is no need to serve with additional condiments. Serve the salmon with a mixed green salad for a healthy and also balanced meal.

Salmon is tasty pan fried or cooked on the Barbecue. As with the baking technique, you can pan-fry or BBQ salmon without seasoning or it is possible to add sea salt & spice up or even a herb crusting. Once pan-fried, the exterior of the seafood may become crispy, specifically if you maintain the skin. Spray the fish with extra virgin olive oil spray or brush it with olive oil just before cooking on a medium-high heat right up until it is cooked (generally about 4-5 mins on either side.) Serve the salmon together with your favorite mix of greens or perhaps vegetables.

The actual healthiest way to cook salmon would be to poach it. To get this done, fill a medium-sized pot with around 5 centimeters of water and bring this to the boil. Gently position the salmon in the water, then reduce the heat to a mild, simmer where tiny bubbles seem round the fish. Cook for about eight minutes, or before the trout becomes opaque. It is possible to flavor the liquid to give the trout additional flavor. Attempt poaching the trout in a some chicken or even vegetable stock, or even in milk using a bay leaf plus some peppercorns. Poached salmon is actually fantastic flaked or cut and used in eating salads, sandwiches and also stirred in pasta.

Regardless how you choose to cook your fish or the seasonings you add (or dont), once you know how to cook salmon, you can incorporate this particular delightfully flavorsome seafood in your family members diet on a regular basis.

How To Clean Your Toaster Oven

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How To Clean Your Toaster Oven

Kitchen appliances, just like any other appliances need to be cleaned regularly. Doing this will help prevent the bacteria and germs from keeping refuge in your kitchen appliances, causing health problems to you and your family. Apart from health reasons, maintaining the cleanliness of the kitchen appliances will help in the longevity of your appliances. Hence, in a way you are saving yourself a lot of money through keeping your kitchen appliances clean.

When it comes to the appliances used in the kitchen, probably the most utilized is the toaster oven. With the fast-paced life of the people nowadays, easy and quick cooking, toaster ovens are godsend.

The very first thing that you should take into consideration when cleaning a toaster oven is the type of oven you own. Basically, there are two types of toaster oven. These are conventional toaster oven and convection toaster oven. Each of these ovens involves different type of cleaning processes.

Cleaning the Conventional Toaster Oven

1. Turn the knob off then unplug the toaster oven. Allow the oven to cool down completely before you attempt to clean it.

2. Take out the crumb tray. Remove the crumbs and then scrub them with dish soap, warm water and a nonabrasive sponge.

3. Wipe the outside part of the toaster oven. Use a cloth and a sanitizing spray.

4. Clean the interior of the toaster oven with warm, soapy water and a sponge. It is necessary that you use warm water as it helps dissolve the grease.

5. Scrub stains and hard-to-remove food buildup with a synthetic scouring pad. However, if you will clean it after each use, you should be able to avoid the buildup.

6. Remove the shelving and clean it with a warm water and soap. Let it dry thoroughly before putting it back in the toaster oven.

Cleaning the Convection Toaster Oven

1. Cut several pieces of lemons into wedges and place them into an oven-proof container. Pour enough water into the container to cover the lemons. Place the container into the convection toaster oven and set its temperature to 350 degrees Fahrenheit. Wait for 30 minutes before turning off the heat. Leave the container inside the oven until it cools down competely. The acid in the lemon juice is responsible for loosening any spills from baking and making the removal of the greasy residue easy.

2. Once the toaster oven is completely cooled down, take out the container with the lemons. Remove the racks and set them aside. Clean the interior of the toaster oven with a damp cloth or sponge, wiping out the grease and softening the hard-to-remove food buildup.

3. Pour cup of baking soda into a small container and add water, which is enough to produce a thick paste. Then put the paste to the areas where hard-to-remove food stains or debris remains. Allow the baking soda to sit for 30 minutes and then gently scrub the stains with a used toothbrush. Wash any leftovers from the inside of the oven by cleaning it with a clean, wet cloth.

4. Clean the racks with warm, soapy water. Remove any hard-to-remove food spills with a synthetic scouring pad. Let the racks to air dry and return them to the oven afterwards.

There it is. See! Cleaning your toaster is easy! Therefore, if you want to save few extra dollars from your kitchen appliances, clean them regularly.

How to Choose the Perfect Kitchen Island

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How to Choose the Perfect Kitchen Island

It is finally time to get rid of your hideous nineties wallpaper and rip out the linoleum floors youve hated since the day you moved in. You have been waiting so long for this moment. Now is the time you will finally get the kitchen island you deserve.

As the focal point of the room, the island will have a huge impact on your space. You will need to consider your choice carefully, taking into mind the size and materials that make the most sense in your kitchen.

When you are choosing an island there are several important factors to think about. Keep reading to learn what you need to know so you can choose the perfect kitchen island.

Deciding What You Need in a Kitchen Island

The first factor to consider is whether or not there will be children using the space. An island can make an excellent place to do homework. You could be right across the room cooking dinner, easily able to answer any questions your youngster might have.

If there will be children you should consider adding some sort of bar to allow them to sit at the island comfortably.

Height Of Kitchen Island

The most important factor related to your island will be its height. You will want to consider the height of your children, but also know that they will grow. Unless you need a handicap accessible kitchen, you should purchase an island of the average size, 36 inches.

If you are going to have people sitting at your island, you will want to make things a little bit taller. Note that it is recommended to select barstools at the same time as your island if you plan to have them. It can be difficult to find the style you like in the right size after the fact.

If you want to check to make sure your island is the perfect height visit a kitchen showroom Sacramento. By seeing the options in person you will have a better idea of what you want to buy for your home.

Wood Or Metal

Based on whether you choose a wood or metal look, you will give your kitchen a drastically different feel.

Metal is very easy to clean and can give your kitchen an industrial and professional appearance. You may start asking all your friends to start calling you chef. It is a practical choice that if cared for will last you years to come.

Wood, on the other hand, needs to be treated in certain ways before you can clean it easily. You will want to decide whether you intend to use the surface as a cutting board before making your decision on treatments.

Considering Bacteria

If you do choose a wood surface you should recognize the fact that it could harbor bacteria easily if the coating is damaged. You will want to make sure you are purchasing a high-quality product to be sure your familys health stays safe.

Additional Storage

When you redesign your kitchen you should try to maximize your storage space. An island is an opportunity for you to have customized cabinetry without having to really consider the layout of the room. You can make spaces for anything you want from little-hidden doors to in-island wine coolers.

Conclusion

If you are renovating your kitchen you should consider installing a kitchen island. There are a lot of options on the market, so make sure you consider what material will work best for your needs.

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How to choose the Best Cooking Pots and Pans

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How to choose the Best Cooking Pots and Pans

Although often neglected, a kitchen will never be complete without any cooking pans and saut or baking pans. Without them, you cannot practically cook a thing. Cooking pots and pans are generally designed for a specific cooking application. Just like in other cooking equipment, quality in pots and pans generally means usability and durability. Investing on high-quality cooking pots and heavy duty pans ensures excellent cooking results. So when you to shop for a new set of cooking wares, here are some of the things that must be considered to get the best cooking pots and pans for your kitchen:

Materials

Material construction is one of the primary considerations when selecting a particular design of cooking pots and pans. Aside from metals such as cast iron stainless steel, copper, aluminum and tin, other materials such as ceramic, enamel, glass and glass ceramic are also used by other known cooking ware brands. Many of these unconventional materials are even incorporated to the old-style metal cooking pots and pan to establish non-stick features and rust protection. Non-metallic versions are specifically designed to complement the cooking demands of modern cooking equipment such as microwave ovens, convection cookers and many others. Others are used to replace many of the traditional metal baking pots and pans for aesthetic reasons; they serve as effective instruments to more appealing food presentations.

Purpose

Different cooking applications would require specific depth and thickness of pots and pans to use. But whatever material of cooking pots or pans you choose, make sure that they will serve well for their intended purpose. However, with today's modern designs of cooking ware, it is so easy to find multi-taskers from among the selections of cooking pots and pans. As the name implies, multi-taskers refer to the pots and pans that are practically designed to be used for a number of cooking applications

Lid and Handle Design

Just like in other products, cooking pots and pans also involve a thought of ergonomics to their design. Many of today's modern pots and pans are engineered to maximize cooking results by allowing hassle-free preparations with lesser energy consumption. More importantly, their handles and lids are designed to be more fitted for safer and more secure handling. One of the things that scrutinize when picking the best cooking pots is the manner that their handles are connected to their body. The handles may be welded, riveted or molded into the body. To get the best cooking pots and saut pans for your kitchen, choose those with sturdy, heatproof and secure handles and lids. Style If your budget can afford added style, then feel free to invest on high-quality and limited edition cooking pots and pans. There are few pieces that can serve as a cooking essential and as an excellent kitchen and food service accent; all at the same time.

You do not have to be a full-pledged chef to be entitled of a good set of cooking pots and pans. People need to get the right tools to get things done the right way. When it comes to cooking, getting the right 'tools' means getting the best design and material of cooking pots and pans that will meet your cooking needs. Not only will these tools bring ease to food preparation, cooking with the right pots and pans are essential to optimizing your cooking experience.